Black Friday: From a Tradition to a Marketing Spectacle for iMuscles and More
Black Friday, the day after Thanksgiving, is traditionally associated with the biggest sales of the year. But how did this prime-time, arguably benign, date devolve into a marketing behemoth that commands the world’s consumer culture? For iMuscles and other nutrition and supplement brands it’s a goldmine — but is it all a gimmick? Join me as we unpack the fascinating history of Black Friday and how it relates to the field of fitness.
The Origins of Black Friday
The phrase “Black Friday” was first used in Philadelphia in the 1950s. It wasn’t about sales; it described the throngs of shoppers and tourists that descended on the city after Thanksgiving, creating gridlock and mayhem. Retailers did see opportunity in the day, though. By the 1980s, however, the expression morphed into something positive: “black” denoted a profitable state, as retailers shifted from being “in the red” (losses) to “in the black” (profits). So Black Friday became synonymous with consumerism and discounts.
The Marketing Gimmick that is Black Friday
The drive for the deals that follow has transformed Black Friday from tradition to tactic. For brands, it’s a well-oiled machine that’s built to:
Avoid excessive promotion: Always bring value, retain entertainment.
Increase Year-End Revenue: A successful Black Friday event can make or break a brand’s yearly revenue.
Clear Inventory: Those remaining year-end products are offloaded to New homes under the pretext of “exclusive discounts”
In fact, plenty of deals aren’t wholly exclusive. Prices are sometimes jacked up earlier in the year, then “cut” for Black Friday. It gives the impression of value, but in reality, it reminds us just how savvy brands are at using psychological tricks.
The Fitness Industry Gets in on the Frenzy
For nutrition and supplement brands, Black Friday isn’t just a sales day; it’s a brand play, and we can all learn a thing or two from brands on the rise like iMuscles, Black Friday specials and all. Why? Because fitness addicts are always seeking a way to cut costs on their lifestyle. Here’s the link between Black Friday and the supplement industry:
Trending Topic: New Year’s resolution fitness goals Consumers stock up on supplements to help them keep their resolutions.
Value Perception: Providing bundle deals or tiered discounts gives customers a sense of getting more at a lower price.
Engagement: The marketing hype that surrounds Black Friday opens up a window of opportunity to engage with audiences via targeted ads, email campaigns, and social media.
Black Friday Reinvented By iMuscles
We at iMuscles are all about quality and transparency, not following trends, especially during the Black Friday hysteria! Unlike other places who may go gimmicky, we use this time to provide real value to our fitness family.
Absolutely No Tricks Just Real Deals: Our Black Friday deals are about fair pricing – giving you the very best supplements, minus the inflated markups.
Customized Packages: We fill our deals with whey protein to pre-workout stacks — whatever aligns with your fitness goals.
Ask about non-monetary loyalty points redeemable for exclusive rewards.
Beyond the Sale: What Black Friday Means to You
And while Black Friday does come with some solid savings, it’s important to have a discerning eye. For fitness buffs, this is also an opportunity to stock up on essentials — but not at the expense of quality. So come to iMuscles, where we make sure that it's a no-nonsense, real deal. After all, your health isn't merely a seasonal investment — it's a lifelong commitment.
The Takeaway
Black Friday has expanded from a day of frantic shopping to an elaborate marketing affair, with brands across all sectors, nutrition included, taking advantage to boost sales and visibility. In iMuscles’ case, it’s not about making money — it’s about being a genuine partner on the fitness journey.
Oftentimes you can have us for the gimmicks this Black Friday, but for a commitment to the health that extends the holiday.
Shop smart. Train harder. Stay true.